Video marketing is best valued by the audience if you are looking to position your brand. We will explain how to create the best content for YouTube.
You may be wondering why YouTube, and it is that we are talking about the second most important search engine after Google.
YouTube offers many possibilities to create entertaining and valuable content, specifically video marketing tips. We will tell you how to include this platform in your digital marketing strategy and some tips for you to create the best content for YouTube.
It is known that video marketing has a much higher engagement rate than image or text, and if used professionally and correctly, it can help in the knowledge and positioning of a brand.
Video Marketing tips and content for YouTube
People no longer want to receive invasive advertising, and we have seen it many times when we put the Inbound Marketing methodology into practice. Users do not want you to sell them directly unless they are already decided on the purchase. It is proven that Before buying, users prefer to investigate, learn about, and enjoy the content that adds value to them to make a final decision later.
Usually, people are not determined to buy at the first opportunity they see a brand. What they typically do is investigate to get to know it. This is why it is so important to have a channel on YouTube, which allows you to get the most out of audiovisual content and that attracts and reinforces what you communicate on other networks, such as Instagram or Facebook.
To design a marketing strategy for YouTube, you must consider the different stages of the Conversion Funnel. It is that methodology in which you provide a different type of content to users depending on the stage they are in.
Tips for a marketing strategy that includes YouTube
1.- Expand the history of your advertising spot
In the first stage, the user detects that he has a need and starts the search. You still do not have the solution to your need in mind, and that is where YouTube is the ideal place to publish the extended version of your ads and tell a story that connects your audience.
Originality and creativity are your allies to achieve impactful content, don’t just think of an advertising spot, think that you can do something broader, longer than 10 or 20 seconds and where you tell a story about your brand or your product.
2.- Tutorials And Trailers- the best content for YouTube
Make tutorials. When a user arises a new need, it is likely that they do not know very well where to start.
The tutorials can be about how to use your products, what benefits your brand brings, how you link with communities, you can even tell them about the new businesses you intend to do, and any story that includes people in some way who contributes to them.
We all know that how important a movie trailer is for a film. So trailers are essential to long videos. You’d better make a YouTube trailer for your channel, too.
3.- Streaming or live broadcasts
And who is not in tune with live broadcasts today, it is one of the most engaging content on social networks, Instagram, Facebook, and of course YouTube is among the preferred platforms to do a “Live”.
But that it is live does not mean improvised, planning as we always say it is essential, from thinking about why you will do a life to its content, do not forget that in digital marketing, everything revolves around your objectives and the steps that you continue to reach them.
4.- Brand content
Brand content consists of creating content linked to a brand that allows it to be connected with the consumer. It is focused on its values, not products and services, and seeks to create conversation and awareness around it.
How to advertise an ad on YouTube
The official YouTube website explains how to advertise an ad. We will tell you a little about it so that you consider it and begin to open your range of platforms in which your brand has a presence.
Before advertising an ad, you must open a YouTube channel for your brand. You can do it here. There you must upload the video that you will use as an advertisement. Once uploaded, you need to paste the video URL into the ad box.
Choose the text that will communicate who you are and what your company offers. This includes a title and description. The title needs to grab the attention of your potential customers and highlight the product or service. Remember that you must have a call to action.
Choose a thumbnail image for your video ad. This image must be lovely, and its content must make it clear what the person will see in the video.
Regardless of whether they lead to your site or their YouTube channel, the choice ought to be identified with your online video promoting objectives.
You can direct users to these sites:
Your YouTube channel, to show them other videos and attract an audience on this platform.
Your website, so they can get more information about what the company offers, make a purchase, sign up for the newsletter, submit a form, or any other valuable action.
You will have control of the investment, so take into account a daily budget. You can stop the mission at whatever point you need. Finally, carry out the segmentation, as you have done in other social networks. In YouTube, it works the same. If you know your buyer persona, it will be simple, but we recommend that you include this task when designing the strategy.
Now you have a new resource to boost your brand, entering YouTube is easy. Remember that it is the second most crucial search engine, after Google. Do not underestimate this platform and dare to take this critical step.