As an ecommerce website owner, reading the word “more sales” will attract you easily. But attracting you is not our goal, the goal is to help you get more sales in actuality. No, we are not going to tell you to increase your marketing budget. Also, we are not selling any marketing package to you. Don’t even need new staff in your team for more sales. But the only change you need to make is to start using SEO for your sales and revenue growth.
Now most of us will say that they already use search engine optimization for better rankings and organic traffic. Then what is so special about this post? Well, to grow sales and revenue you have to do SEO in the right way or can take help from Ecommerce SEO agency. Following are some useful SEO tips and tricks for Ecommerce websites.
Don’t Waste Time! 7 Facts Until You Reach Your Ecommerce SEO
1. Smart Keyword Strategy
When we talk about search engine optimization, we start with keywords. And almost everyone who is doing SEO is using keywords. Almost all ecommerce stores use keywords. But are you using the smart keyword strategy? The smart keyword strategy is to use a mixture of keywords such as primary keywords, LSI keywords, secondary keywords, alternative keywords and much more.
2. Appealing & Optimized Content
Smart keywords without unique, quality and engaging content are not going to work for you. No matter how smart your keywords strategy is, you are not going to succeed without quality content. That is why you need quality content too. You must have to write appealing content and then optimize it in the right way.
3. Smartly Optimizing Your Ecommerce SEO
Optimizing your ecommerce website is not just putting keywords in the content or published blog. There are plenty of things that you need to optimize when you are optimizing an ecommerce store. We are talking about the product descriptions, page titles, rich snippets, your about section, product images, URLs, videos, etc. Following are the key elements that you need to optimize when you are optimizing your ecommerce store.
- Page Title
- Body Matter
- Product Descriptions
- Product Images
4. UI & UX
Now you may think that User Interface (UI) or User Experience (UX) has to do with search engine optimization. Then you must have to check the recently announced algorithmic changes from search engines like Google and Bing. The more pleasant the user interface or user experience you will have, the more traffic you will receive from search engine result pages (SERPs).
5. Local SEO
Local search engine optimization? Does this term sound alien to you? Then don’t worry it is as simple as its name. Doing SEO on your eCommerce store for a particular location will be known as local SEO. Here you will have to focus basically on three things. The first thing is the local target audience or customers, the second thing is local keywords and then local content. Simply you have to figure out more about the local audience, then pick local keywords and then use them as a lead magnet in your local content. Do local SEO in any way, but never forget the following three elements.
- Local Target Audience
- Local Keywords
- Local Content
6. Social Media With Optimization
Social media is a great gift for online marketers and businesses. Doing marketing for free is very easy here. But what when it comes to an eCommerce store? A survey shows that plenty of people go to online shopping sites after clicking a product picture on social media. So it is very important to use social media to promote your business. But never forget to optimize the social media platform with keywords.
7. FAQ Section
People search more about the problems rather than searching for the exact products. One who is searching for a problem needs a little bit of consultation and then a solution in the form of a product or service. So to provide answers to the questions of the target audience, you must add a FAQ section on your site. Try to optimize the content of frequently asked question sections.
Looking for a method to get more sales for your ecommerce store? Well, here is one of the amazing tips every online marketer will give to a beginner. No matter if you are a beginner or not. You can use these Ecommerce SEO tips and tricks for your online store. They will improve your rankings on the search engine result pages (SERPs) and the amount of traffic that you receive from those SERPs.